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Impact of digital marketing : a bibliometric review

Dunakhe, Kedar; Panse, Chetan - In: International journal of innovation science 14 (2022) 3/4, pp. 506-518

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Digitalizing customer journeys in B2B markets

Lundin, Lisa; Kindström, Daniel - In: Journal of business research : JBR 157 (2023), pp. 1-12

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Omnichannel services

Dalla Pozza, Ilaria - In: A Research Agenda for Service Marketing, (pp. 45-66). 2024

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Omnichannel integration : literature review and future research agenda

Chahal, Hardeep; Sharma, Anamika - In: Journal of commerce & business studies 8 (2021) 1/2, pp. 1-40

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Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

In: Journal of Consumer Marketing 31 (2014) 6/7, pp. 554-554

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Partitioning service encounters into touchpoints to enhance quality

McKechnie, Donelda S.; Grant, Jim; Shabbir Golawala, Fatema - In: International Journal of Quality and Service Sciences 3 (2011) 2, pp. 146-165

Purpose – This paper aims to discuss partitioning an air travel service encounter into touchpoints according to … touchpoints within the joining and intensive phases of any air travel service encounter are reviewed for importance using travel … airline from the region. Findings – The findings indicate touchpoints to be sufficiently distinctive that partitioning a …

Persistent link: https://www.econbiz.de/10014802468

Towards digital loyalty programs: insights from customer medium preference segmentation

Ieva, Marco; Ziliani, Cristina - In: International Journal of Retail & Distribution Management 45 (2017) 2, pp. 195-210

their LPs online. Marketers should differentiate their investment in online and offline LP touchpoints according to the …. So far, however, they have failed to answer the question whether online and offline LPs and related touchpoints have the … touchpoints. …

Persistent link: https://www.econbiz.de/10014804208

Brand‐driven Innovation – Strategies for Development and Design

Ryynänen, Toni - In: Journal of Product & Brand Management 21 (2012) 1, pp. 68-70

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Designing warning messages for detecting biased online product recommendations : an empirical investigation

Xiao, Bo; Benbasat, Izak - In: Information systems research : ISR 26 (2015) 4, pp. 793-811

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Association rules for recommendations with multiple items

Ghoshal, Abhijeet; Sarkar, Sumit - In: INFORMS journal on computing : JOC 26 (2014) 3, pp. 433-448

Persistent link: https://www.econbiz.de/10010399819