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The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural advertising
Tian, Kathy - In: International journal of business anthropology 7 (2017) 1, pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
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Moral integrity and relationship commitment : an empirical examination in a cross-cultural setting
Li, Fuan; Zhang, Sixue; Yang, Xuelian - In: Journal of business ethics : JOBE 151 (2018) 3, pp. 785-798
Persistent link: https://www.econbiz.de/10011910690
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How culture shapes user responses to firm-generated content on social media : the role of cultural dimensions of in-group collectivism, indulgence, and masculinity
Chwialkowska, Agnieszka; Kontkanen, Minnie - In: International journal of export marketing 1 (2016/2017) 4, pp. 328-356
Persistent link: https://www.econbiz.de/10011859930
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Demonstrativnoe potreblenie v Rossii: sociokul'turnye determinanty i faktory vosproizvodstva v uslovijach novoj social'noj real'nosti
Pečkurov, Ilʹja Vasilʹevič - 2019
Persistent link: https://www.econbiz.de/10012161100
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Evaluation of the relationship between consumers' cultural values and word of mouth marketing based on Hofstede's studies
Razi, Farshad Faezy; Lajevardi, Masoud; Orouei, Mehrdad; … - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 1467-1475
Persistent link: https://www.econbiz.de/10011764712
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The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong; Yang, Jie; Yoo, Boonghee - In: Journal of business research : JBR 108 (2020), pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
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Cultural paradox in advertising : evidence from Finland
Saleem, Salman - In: Journal of promotion management : JPM 23 (2017) 5, pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
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Does uncertainty avoidance moderate the effect of self-congruity on revisit intention? : a two-city (Auckland and Glasgow) investigation
Yang, Shaohua; Salmi Mohd Isa; Thurasamy Ramayah - In: Journal of destination marketing & management 24 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013347233
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Fostering customer loyalty across countries in hospitality and tourism : a meta-analysis of cultural values as moderators
Qi, Xiaoxiao; Shi, Da; Huang, Zixuan; Chang, Wen - In: International journal of contemporary hospitality management 35 (2023) 5, pp. 1602-1619
Persistent link: https://www.econbiz.de/10014280870
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Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis - In: Journal of international consumer marketing 34 (2022) 3, pp. 255-269
Persistent link: https://www.econbiz.de/10013361415