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Exploring digital corporate social responsibility communications on Twitter

Okazaki, Shintaro; Plangger, Kirk; West, Douglas C.; … - In: Journal of business research : JBR 117 (2020), pp. 675-682

Persistent link: https://www.econbiz.de/10012288091

Whose voice is heard? : the influence of user-generated versus company-generated content on consumer scepticism towards CSR

Dunn, Katherine; Harness, David - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 886-915

Persistent link: https://www.econbiz.de/10012178449

How corporate social responsibility initiatives in social media affect awareness and customer engagement

Loureiro, Sandra Maria Correia; Lopes, João - In: Journal of promotion management : innovations in … 25 (2019) 3, pp. 419-438

Persistent link: https://www.econbiz.de/10012179034

The influence of identity-driven customer engagement on purchase intention

Prentice, Catherine; Han, Xiao Yun; Hua, Lian-Lian; Hu, Lin - In: Journal of retailing and consumer services 47 (2019), pp. 339-347

Persistent link: https://www.econbiz.de/10011995641

Can multiple new-product messages attract different consumer segments? : gaming advertisements’ interaction with targets affects brand attitudes and purchase intentions

Alpert, Frank; Saxton, M. Kim - In: Journal of advertising research 55 (2015) 3, pp. 307-321

Persistent link: https://www.econbiz.de/10011397064

Towards an employer brand : an evidence-based approach to develop an employer brand ; a case study of a Berlin-based business incubator in the online and mobile gaming industry

Fischer, Ingo; Kieler, Julia - 2015

This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin-based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing...

Persistent link: https://www.econbiz.de/10011280708

New horizons or a strategic mirage? : artist-led-distribution versus alliance strategy in the video game industry

Broekhuizen, Thijs L. J.; Lampel, Joseph; Rietveld, Joost - In: Research policy : policy, management and economic … 42 (2013) 4, pp. 954-964

Persistent link: https://www.econbiz.de/10009744259

Are service-based business models of the video game industry blueprints for the music industry?

Waldner, Florian; Zsifkovits, Martin; Heidenberger, Kurt - In: International journal of services, economics and management 5 (2013) 1/2, pp. 5-20

Persistent link: https://www.econbiz.de/10009748364

Talent management in the video game industry : the role of cultural diversity and cultural intelligence

Scholz, Tobias M. - In: Thunderbird international business review 54 (2012) 6, pp. 845-858

Persistent link: https://www.econbiz.de/10009669831

Business cycle and asset valuation in the gaming industry

Canina, Linda; Carvell, Steven A.; Ma, Qingzhong; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1689-1695

Persistent link: https://www.econbiz.de/10009756992