The advertising industry was severely impacted by COVID-19. During this global health crisis, advertisers appealed to consumers with health messages. Terror management theory posits that health-related messages can elicit mortality thoughts that will affect consumption behaviors. This study...

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for companies seeking effective ways to inform and persuade the consumer. Consequently, retailers need to develop creative message strategies and tactics that will positively affect...