Mortality Salience's Effects on Consumers’ Responses to Advertising During a Global Public Health Crisis
Year of publication: |
2022
|
---|---|
Authors: | Deng, Tao ; Chu, Shu-Chuan ; Stafford, Marla Royne ; Cheng, Hong |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Sterblichkeit | Mortality | Werbewirkung | Advertising effects | Werbung | Advertising | Gesundheitswesen | Health care system |
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