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How to use the power of advert...
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Advertising
29
Consumer behaviour
24
Werbung
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Advertising effects
19
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19
USA
10
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English
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Stafford, Marla Royne
93
Royne, Marla B.
22
Stafford, Thomas F.
20
Levy, Marian
13
Royne, Marla
13
Bienstock, Carol C.
10
Fox, Alexa K.
10
Carlson, Les
9
Royne Stafford, Marla
9
Deitz, George D.
6
Kowalczyk, Christine M.
6
ROYNE, MARLA B.
6
Deitz, George
5
Pounders, Kathrynn
5
Thieme, Jeff
5
Day, Ellen
4
Jha, Subhash
4
Myers, Susan D.
4
Oakley, Jared
4
Rifon, Nora
4
Spears, Nancy
4
Wells, Brenda P.
4
Coleman, Joshua T.
3
Grove, Stephen J.
3
Grünhagen, Marko
3
Hansen, John D.
3
Martinez, Jennifer
3
Myers, Susan W.
3
Rifon, Nora J.
3
Sherrell, Dan
3
Stafford, Marla R.
3
Stern, Barbara B.
3
Albers‐Miller, Nancy D.
2
Alderson, Laura
2
Cervetti, Michael J.
2
Faber, Ronald J.
2
Gilbert, Jonathan Ross
2
Hart, Phillip
2
Jones, Shawn R.
2
LEVY, MARIAN
2
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Journal of advertising : official publication of the American Academy of Advertising
21
Journal of current issues and research in advertising : JCIRA
10
Journal of consumer affairs : official publication of the American Council on Consumer Interests
9
International journal of advertising : the quarterly review of marketing communications
6
Journal of Consumer Marketing
5
Journal of advertising research
5
International journal of advertising : the review of marketing communications
4
Journal of Services Marketing
4
Journal of advertising
4
Journal of current issues and research in advertising
4
Psychology & marketing
4
The journal of services marketing
4
Journal of Business Strategy
3
Journal of business research : JBR
3
Journal of marketing theory and practice
3
Journal of promotion management : JPM
3
European Journal of Marketing
2
Health marketing quarterly
2
International journal of production economics
2
Journal of Business Research
2
Journal of Consumer Affairs
2
Journal of education for business
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of the Market Research Society : JMRS
2
The service industries journal
2
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Advertising, promotion, and new media
1
Digital advertising : theory and research
1
Green advertising and the reluctant consumer
1
Information resources management journal : IRMJ ; an official publication of the Information Resources Management Association
1
International Journal of Pharmaceutical and Healthcare Marketing
1
International Journal of Physical Distribution & Logistics Management
1
International Journal of Production Economics
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of internet marketing and advertising : IJIMA
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of physical distribution & logistics management : IJPD & LM
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ECONIS (ZBW)
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OLC EcoSci
56
Other ZBW resources
20
RePEc
7
BASE
1
USB Cologne (EcoSocSci)
1
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81
Green Issues: Dimensions of Environmental Concern
Zimmer, Mary R.
;
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Journal of business research : JBR
30
(
1994
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10006744796
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82
Identifying Motivations for the Use of Commercial Web Sites - This study applied the uses and gratifications perspective to better understand the factors motivating commercial Web...
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
Information resources management journal : IRMJ ; an …
14
(
2001
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10008337053
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83
Editorial Prelude - Identity Thieft: Laws, Crimes, and Victims
Stafford, Marla Royne
- In:
Journal of consumer affairs : official publication of …
38
(
2004
)
2
,
pp. 201-203
Persistent link: https://www.econbiz.de/10008449977
Saved in:
84
Industrial buyers' perceptions of industrial salespersons
Stafford, Thomas F.
;
Stafford, Marla Royne
- In:
The journal of business & industrial marketing
18
(
2003
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10007034655
Saved in:
85
Insurance Education Efforts and Insurer Service Quality
Wells, Brenda P.
;
Stafford, Marla Royne
- In:
Journal of insurance regulation
15
(
1997
)
4
,
pp. 540-547
Persistent link: https://www.econbiz.de/10007198716
Saved in:
86
Number 4-5 - International services marketing - International services advertising: An examination of variation in appeal use for experiential and utilitarian services
Albers-Miller, Nancy D.
;
Stafford, Marla Royne
- In:
The journal of services marketing
13
(
1999
)
4-5
,
pp. 390-406
Persistent link: https://www.econbiz.de/10007121082
Saved in:
87
PERSPECTIVES ON ADVERTISING RESEARCH
Carlson, Les
;
Grove, Stephen J.
;
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
34
(
2005
)
2
,
pp. 117
Persistent link: https://www.econbiz.de/10008116034
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88
INTERNATIONAL SERVICES ADVERTISING (ISA): Defining the Domain and Reviewing the Literature
Stafford, Marla Royne
- In:
Journal of advertising : official publication of the …
34
(
2005
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10008116838
Saved in:
89
The Influence of Advertising Logo Characteristics on Audience Perceptions of a Nonprofit Theatrical Organization
Stafford, Marla Royne
;
Tripp, Carolyn
;
Bienstock, Carol C.
- In:
Journal of current issues and research in advertising : …
26
(
2004
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10008117184
Saved in:
90
Celebrity Images in Magazine Advertisements: An Application of the Visual Rhetoric Model
Stafford, Marla Royne
;
Spears, Nancy E.
;
Hsu, Chung-kue
- In:
Journal of current issues and research in advertising : …
25
(
2003
)
2
,
pp. 13-20
Persistent link: https://www.econbiz.de/10008117839
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