Haase, Michaela; Chatrath, Stefan; Saab, Samy - 2008
.chatrath@fu-berlin.de
Dr. Samy Saab
Freie Universität Berlin, Marketing-Department, Otto-von-Simson-
Str. 19, D-14195 Berlin, Germany, Tel … –
a German contribution to services marketing ........................9
2.3.1 The transaction cost theory as the main …/Lusch
(2004, p. 1) point to the appearance of a crisis in services marketing
theory. From the perspective of philosophy of …