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Generation Z response toward sponsorship disclosure on Instagram : where do they look? what do they perceive? how do they act?

Rocha, Patrícia Ianelli; Lourenção, Marina Toledo de … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 445-467

Persistent link: https://www.econbiz.de/10014302748

Consumer responses to covert marketing communications : a case of native advertising disclosure in news contexts

Ju, Ilwoo; Lee, Hyunmin; Sherrick, Brett - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1107-1128

Persistent link: https://www.econbiz.de/10013357218

The effects of impartiality disclosure on brand objectives for no and multiple product endorsements

Oprea, Corina - 2023

Regulation stipulates that social media Influencers on Instagram need to disclose sponsorship information when a …

Persistent link: https://www.econbiz.de/10014282829

The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure

Jung, Nayoung; Im, Subin - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1265-1293

Persistent link: https://www.econbiz.de/10012802303

The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs

Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36

Persistent link: https://www.econbiz.de/10012821770

Influencer marketing : sponsorship disclosure and value co-creation behaviour

Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Marketing intelligence & planning 40 (2022) 7, pp. 854-870

Persistent link: https://www.econbiz.de/10013393572

Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires

Harms, Bianca; Hoekstra, Janita Cornelia; Bijmolt, … - In: Journal of interactive marketing : a quarterly … 57 (2022) 1, pp. 35-53

Persistent link: https://www.econbiz.de/10013397506

The relationship between product placement and shopping intentions on Instagram

Suková, Lenka; Míková, Ladislava - In: Achieving Business Competitiveness in a Digital …, (pp. 177-206). 2022

Persistent link: https://www.econbiz.de/10013343574

Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts

Zhang, Jin; Li, Xinmai; Wu, Banggang; Zhou, Liying; … - In: Journal of research in interactive marketing : … 17 (2023) 6, pp. 865-881

Persistent link: https://www.econbiz.de/10014428182

Generation Z purchase intentions : does sponsorship disclosure matter?

Sesar, Vesna; Hunjet, Anica; Martinčević, Ivana - In: Business systems research : a system view accross … 14 (2023) 2, pp. 158-172

influencer credibility between sponsorship disclosure and purchase intention among the Generation Z. Methods/Approach: We used a … indicate that the direct influence of sponsorship disclosure on purchase intention is non-significant. However, this relation …

Persistent link: https://www.econbiz.de/10014527265