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Usage intensity of mobile medical apps : a tale of two methods

Veríssimo, José Manuel Cristóvão - In: Journal of business research : JBR 89 (2018), pp. 442-447

Persistent link: https://www.econbiz.de/10011881935

Customers who misbehave : identifying restaurant guests "acting out" via asymmetric case models

Chaouali, Walid; Hammami, Samiha Mjahed; Veríssimo, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013209631

Enablers and restrictors of mobile banking app use : a fuzzy set qualitative comparative analysis (fsQCA)

Veríssimo, José Manuel Cristóvão - In: Journal of business research : JBR 69 (2016) 11, pp. 5456-5460

Persistent link: https://www.econbiz.de/10011590490

Memorable tourism experiences, perceived value dimensions and behavioral intentions : a demographic segmentation approach

Brochado, Ana; Veríssimo, José Manuel Cristóvão; … - In: Tourism review 77 (2022) 6, pp. 1472-1486

Persistent link: https://www.econbiz.de/10014235221

The journey of culture and social responsibility and its relationship with organizational performance : pathway and perspectives

Reis, Alexandre dos; Veríssimo, José Manuel Cristóvão - In: Journal of organizational effectiveness : people and … 10 (2023) 1, pp. 22-42

Persistent link: https://www.econbiz.de/10014301860

Digital marketing and social media : why bother?

Tiago, Maria Teresa Borges; Cristóvão Veríssimo, … - In: Business horizons 57 (2014) 6, pp. 703-708

Persistent link: https://www.econbiz.de/10010433306

From fans to buyers : antecedents of sponsor's products purchase intention

Silva, Alfredo; Veríssimo, José Manuel Cristóvão - In: International Journal of Sports Marketing and Sponsorship 21 (2020) 3, pp. 449-466

Purpose: This study aims to explore the indirect and direct effect of perceived congruence between fans' identification with a team and the intention to buy sponsor's products. The level of perceived congruence between the sponsor and the sports team, as well as fans' attitude toward the...

Persistent link: https://www.econbiz.de/10012276843

Digital marketing and social media: Why bother?

Tiago, Maria Teresa Pinheiro Melo Borges; Veríssimo, … - In: Business Horizons 57 (2014) 6, pp. 703-708

Changes in consumer behavior require firms to rethink their marketing strategies in the digital domain. Currently, a significant portion of the associated research is focused more on the customer than on the firm. To redress this shortcoming, this study adopts the perspective of the firm to...

Persistent link: https://www.econbiz.de/10011077909