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How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...

Jung, Chang Mo; Hur, Won-Moo - In: Corporate social responsibility and environmental management 29 (2022) 5, pp. 1676-1688

Persistent link: https://www.econbiz.de/10013407038

Drivers and consequences of business-reference-content (BRC) : the role of narrative transportation in B2B communication

Jung, Chang Mo - In: Journal of business economics and management 22 (2021) 5, pp. 1323-1341

COVID-19 is bringing changes in B2B sales and marketing strategies. Digital interaction with potential customers has become more critical. Business-reference content (BRC) is the most shared content, mainly using narrative format, available to potential customers through digital touchpoints....

Persistent link: https://www.econbiz.de/10013256737

Linking motivation, emotional labor, and service performance from a self-determination perspective

Hur, Won-Moo; Shin, Yuhyung; Moon, Tae Won - In: Journal of service research 25 (2022) 2, pp. 227-241

Persistent link: https://www.econbiz.de/10013268017

How and when does job crafting contribute to franchised restaurant managers' service performance? : the moderation of headquarter control systems

Hur, Won-Moo; Shin, Yuhyung; Hwang, Hansol - In: Journal of service theory and practice 32 (2022) 3, pp. 378-399

Persistent link: https://www.econbiz.de/10013273024

When and why job-insecure flight attendants are reluctant to behave pro-environmentally

Hur, Won-Moo; Shin, Yuhyung; Yingrui, Sima - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 88-105

Persistent link: https://www.econbiz.de/10014513614

Customer showrooming behavior, customer orientation, and emotional labor : sales control as a moderator

Park, Hyewon; Hur, Won-Moo - In: Journal of retailing and consumer services 72 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014252735

Daily relationships between customer incivility, organizational control, self-efficacy, and service performance

Hur, Won-Moo; Shin, Yuhyung; Shin, Gyeongpyo - In: Journal of retailing and consumer services 69 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013401649

Smart technology and service employees' job crafting : relationship between STARA awareness, performance pressure, receiving and giving help, and job crafting

Kang, David Yeonjun; Hur, Won-Moo; Shin, Yuhyung - In: Journal of retailing and consumer services 73 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014303128

Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation

Kim, Yeonshin; Hur, Won-Moo; Lee, Luri - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014371801

Contribution of sales control in salespeople's creative selling : work engagement as a mediator

Park, Hyewon; Hur, Won-Moo; Kang, Seongho - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014372536

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