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Institutional drivers of entrepreneurial intentions in an emerging economy : an empirical investigation in Thailand
Thoumrungroje, Amonrat - In: Journal of international business and economics : JIBE 10 (2010) 2, pp. 79-90
Persistent link: https://www.econbiz.de/10008939354
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The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance : evidence from firms in Thailand
Thoumrungroje, Amonrat - In: International marketing in the fast changing world, (pp. 179-198). 2015
Persistent link: https://www.econbiz.de/10011416218
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A cross-national study of consumer spending behavior : the impact of social media intensity and materialism
Thoumrungroje, Amonrat - In: Journal of international consumer marketing 30 (2018) 4, pp. 276-286
Persistent link: https://www.econbiz.de/10011965987
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Enhancing export performance through proactive export market development capabilities and ICT utilization
Racela, Olimpia C.; Amonrat Thoumrungroje - In: Journal of global marketing 33 (2020) 1, pp. 46-63
Persistent link: https://www.econbiz.de/10012201063
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Unveiling internationalization decision-making of Burmese managers : a strategic cognition perspective
Amonrat Thoumrungroje; Racela, Olimpia C. - In: Journal of Asia Pacific business 21 (2020) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10012180226
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Institutional drivers of entrepreneurial intentions in an emerging economy : an empirical investigation in Thailand
Thoumrungroje, Amonrat - In: Journal of international business and economics : JIBE 10 (2010) 2, pp. 79-90
Persistent link: https://www.econbiz.de/10009891507
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Eastern and Western mindfulness in the workplace
Saifon Singhatong; Siriwut Buranapin; Amonrat Thoumrungroje - In: Creative business and sustainability journal 44 (2022) 1, pp. 83-99
Persistent link: https://www.econbiz.de/10014250663
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Foreign subsidiaries' relational strategic emphasis and performance implications amid environmental turbulence
Amonrat Thoumrungroje; Racela, Olimpia C.; Zhang, Man - In: Journal of Asia Business Studies 16 (2022) 4, pp. 618-638
Persistent link: https://www.econbiz.de/10013362356
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Enhancing foreign subsidiaries' performance through relational ties, market- and nonmarket-based capabilities
Amonrat Thoumrungroje; Supara Kapasuwan - In: Journal of strategy and management 15 (2022) 2, pp. 287-302
Persistent link: https://www.econbiz.de/10013332389
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Innovation and performance implications of customer-orientation across different business strategy types
Amonrat Thoumrungroje; Racela, Olimpia C. - In: Journal of open innovation : technology, market, and … 8 (2022) 4, pp. 1-20
Given that the ultimate goal of business is performance enhancement, this study approaches the phenomenon by drawing on resource-advantage (R-A) theory to conceptualize a model with the aim of investigating the links among composite operant resources (CORs), namely customer orientation, basic...
Persistent link: https://www.econbiz.de/10013372867