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As far as my eyes can see : Generation Y consumers' use of virtual reality glasses to determine tourist destinations

Maziriri, Eugine Tafadzwa; Mashapa, Matilda Modjadji; … - In: Cogent business & management 10 (2023) 3, pp. 1-31

The study focused on the intention to adopt and actual use of virtual reality (VR) glasses to determine tourist destinations amongst Generation Y in South Africa. This study considers the direct influence of perceived usefulness, perceived ease of use and perceived credibility on attitudes...

Persistent link: https://www.econbiz.de/10014506384

From perceived parental entrepreneurial passion to technopreneurship intention : the moderating role of perseverance and perceived parental entrepreneurial rewards

Maziriri, Eugine Tafadzwa; Dzingirai, Mufaro; Nyagadza, … - In: Sustainable technology and entrepreneurship 3 (2024) 1, pp. 1-14

In light of significant advancements in both theoretical and practical aspects of technopreneurship, supported by empirical research, there remains an unexplored area within the academic domain pertaining to the impact of perceived parents' entrepreneurial passion towards a career in...

Persistent link: https://www.econbiz.de/10014513298

Marketing cereal to the Generation Z cohort : what are the key drivers that stimulate consumer behavioural intentions in South Africa?

Maziriri, Eugine Tafadzwa; Nyagadza, Brighton; … - In: Young consumers : insight and ideas for responsible … 24 (2023) 5, pp. 615-648

Persistent link: https://www.econbiz.de/10014381049

Social entrepreneurial role models' influence on social entrepreneurial self-efficacy, social entrepreneurial intent, and social entrepreneurial action in South Africa : the modera...

Maziriri, Eugine Tafadzwa; Nyagadza, Brighton; … - In: Social enterprise journal 20 (2024) 3, pp. 278-317

Persistent link: https://www.econbiz.de/10014580212

Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods : evidence from South Africa

Ndofirepi, Takawira Munyaradzi; Chuchu, Tinashe; … - In: European journal of management studies : EJMS 27 (2022) 3, pp. 317-339

Persistent link: https://www.econbiz.de/10013465732

"Like mom and dad" : using narrative analysis to understand how couplepreneurs stimulate their kids' entrepreneurial mindset

Maziriri, Eugine Tafadzwa; Nyagadza, Brighton; … - In: Journal of entrepreneurship in emerging economies 16 (2024) 3, pp. 784-811

Persistent link: https://www.econbiz.de/10014525441

Green packaging and green advertising as precursors of competitive advantage and business performance among manufacturing small and medium enterprises in South Africa

Maziriri, Eugine Tafadzwa - In: Cogent business & management 7 (2020) 1, pp. 1-23

This research aimed to assess the impact of green packaging and green advertising on competitive advantage and business performance of manufacturing Small and Medium-sized Enterprises (SMEs). A research conceptual model was produced to determine the relationships from that model. A quantitative...

Persistent link: https://www.econbiz.de/10012623882

An investigation of the impact of financial literacy and financial socialization on financial satisfaction : mediating role of financial risk attitude

Madinga, Nkosivile Welcome; Maziriri, Eugine Tafadzwa; … - In: Global journal of emerging market economies 14 (2022) 1, pp. 60-75

Persistent link: https://www.econbiz.de/10012821915

Environmental factors influencing the perceptions of urban ecotourism among host communities in South Africa

Mashapa, Modjadji Matilda; Maziriri, Eugine Tafadzwa - In: African journal of business and economic research : AJBER 15 (2020) 4, pp. 123-148

Persistent link: https://www.econbiz.de/10012669788

An empirical investigation into organizational level antecedents of value co-destruction in Lisbon, Portugal : a hospitality sector case

Cunha, Maria Nascimento; Chuchu, Tinashe; Maziriri, … - 2021

Persistent link: https://www.econbiz.de/10012659320