Qureshi, Ishtiaq Hussain; Mehraj, Danish - In: International Journal of Manpower 43 (2021) 3, pp. 786-804
Purpose: The purpose of this paper is to perform a psychometric evaluation of the internal green marketing (IGM) scale in the context of consumer, industrial and service industry from a developing economy. Drawing on IGM theory, this study validates the measurement scales to operationalize IGM...