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The interplay of eco-innovation and market uncertainty on green marketing orientation and business performance
Shaukat, Fatima; Zaman, Hafiz Muhammad Fakhar; Nguyen … - In: Marketing i menedžment innovacij : m&mi 14 (2023) 4, pp. 48-68
Persistent link: https://www.econbiz.de/10014447594
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How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har; Goh Yen Nee; Shaizatulaqma Kamalul Ariffin; … - In: International journal of sustainable strategic management 7 (2019) 1/2, pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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Do green innovation and green competitive advantage mediate the effect of green marketing orientation on SMEs' green marketing performance?
Nuryakin; Maryati, Tri - In: Cogent business & management 9 (2022) 1, pp. 1-19
This study attempted to fill a gap in the literature and explore the effects of green marketing orientation on SMEs green marketing performance. According to the result, the critical role of green innovation and green competitive advantage were solutions to achieving green marketing performance....
Persistent link: https://www.econbiz.de/10014429313
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Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer; Gupta, Amit; Gaur, Vidhu - In: Business strategy and the environment 32 (2023) 8, pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
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Green marketing strategies for sustainability development of firm's performance in Malaysia : for green economy
Siti Hindun Supaat; Amiruddin Ahamat; Nizam, Nurul Zarirah - In: International journal of business competition and … 7 (2020) 1, pp. 41-67
Persistent link: https://www.econbiz.de/10012253387
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Green marketing the Chinese way : insights from a medium-sized high-tech daily chemical firm
Song-Turner, Helen; Courvisanos, Jerry; Zeegers, Margaret - In: Journal of Asia Pacific business 15 (2014) 2, pp. 164-192
Persistent link: https://www.econbiz.de/10010381497
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Marketing mix strategies for closing the gap between green consumers' pro-enviromental beliefs and behaviours
Davari, Arezoo; Strutton, David - In: Journal of strategic marketing 22 (2014) 7, pp. 563-586
Persistent link: https://www.econbiz.de/10010502964
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Green marketing promotion tools and Indian consumers' green pruchase intentions
Nath, Vishnu; Agrawal, Rajat; Gautam, Aditya; Sharma, Vinay - In: International journal of business competition and … 3 (2014) 4, pp. 275-291
Persistent link: https://www.econbiz.de/10011290202
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Investigation of green marketing practices of UAE hypermarkets
Joghee, Shanmugan; Dubey, Anil Roy; Singh, Sonia - In: International journal of enterprise network management … 12 (2021) 4, pp. 367-381
Persistent link: https://www.econbiz.de/10012797772