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From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João; Pinho, Micaela Moreira; Gomes, Sofia - In: Business strategy and the environment 33 (2024) 3, pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
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How do businesses achieve sustainable success and improve the quality of products in the green competitive era?
Hu, Chun; Xu, Zeyu; Chen, Shijun - In: Total quality management & business excellence 34 (2023) 4, pp. 496-514
Persistent link: https://www.econbiz.de/10013550189
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Is sustainability in fashion industry really sustainable? : a conceptual analysis of consumer behaviour
Muntean, Denisa-Roxana; Marinica, Daniela; Cosmovici, Paul - In: Romanian economic and business review 17 (2022) 4, pp. 54-64
Persistent link: https://www.econbiz.de/10014279422
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A Path towards a greener future : fostering green supply chain, green marketing and environmental sustainability
Khan, Muhammad R.; Khan, Naveed R.; Tufail, Muhammad M. B. - In: LogForum : elektroniczne czasopismo naukowe z dziedziny … 19 (2023) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014259017
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Analysis of barriers for green marketing using interpretive structure modelling
Chaudhary, Karishma; Agarwal, Alpana - In: International journal of business and globalisation : IJBG 37 (2024) 1, pp. 33-46
Persistent link: https://www.econbiz.de/10015063805
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Green marketing : how can a product's environmental footprint be effectively communicated to consumers?, a case study with Carlsberg beer
Iraldo, Fabio - In: Economics and policy of energy and the environment 60 (2018) 2, pp. 167-186
Persistent link: https://www.econbiz.de/10012649699
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Green marketing : the environmentally-friendly attributes of products and decision to purchase
Witek, Lucyna - In: Folia oeconomica Stetinensia : FOS 20 (2020) 2, pp. 451-467
Persistent link: https://www.econbiz.de/10012628173
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Green marketing's effect on the decision to purchase body shop cosmetic products in Bandar Lampung
Pandjaitan, Dorothy Haratua Rouly; M. S. Mahrinasari - In: The future opportunities and challenges of business in …, (pp. 287-290). 2020
Persistent link: https://www.econbiz.de/10012311547
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Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
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"Fly responsibly" : a case study on consumer perceptions of a green demarketing campaign
Hesse, Andreas; Rünz, Sofie - In: Journal of marketing communications 28 (2022) 3, pp. 232-252
Persistent link: https://www.econbiz.de/10013371012