Rizwan, Muhammad; Asif, Rana Muhammad Asif; Hussain, Sajjad - In: Asian Journal of Empirical Research 3 (2013) 2, pp. 191-207
Success of Green products becomes very necessary to keep our earth alive and help the human race to sustain. The purpose of this study is to identify the important factors that influence the green purchase intentions of the people of Pakistan. A self-administered questionnaire technique is use...