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Jain, Kokil
27
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12
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Gurinder Singh
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11
Determinants of smart speaker adoption intention : extending the theory of planned behaviour
Gupta, Ritu
;
Jain, Kokil
;
Jajodia, Isha
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 181-202
Persistent link: https://www.econbiz.de/10012693517
Saved in:
12
Customer engagement and relationships in multi-actor service ecosystems
Sharma, Piyush
;
Jain, Kokil
;
Kingshott, Russel P. J.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 487-494
Persistent link: https://www.econbiz.de/10012417370
Saved in:
13
Effect of service transgressions on distant third-party customers : the role of moral identity and moral judgment
Sharma, Isha
;
Jain, Kokil
;
Behl, Abhishek
- In:
Journal of business research : JBR
121
(
2020
),
pp. 696-712
Persistent link: https://www.econbiz.de/10012417388
Saved in:
14
An empirical study of factors determining wearable fitness tracker continuance among actual users
Jain, Kokil
;
Sharma, Isha
;
Gurinder Singh
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 83-109
Persistent link: https://www.econbiz.de/10012056250
Saved in:
15
The determinants of selfie-clicking behavior
Jajodia, Isha
;
Jain, Kokil
;
Gautam, Shalini
- In:
The IUP journal of management research : IJMR
18
(
2019
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011989789
Saved in:
16
Attitude of Indian consumers towards counterfeit luxury brands
Pasricha, Diksha
;
Jain, Kokil
;
Gautam, Shalini
- In:
The IUP journal of management research : IJMR
18
(
2019
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011989790
Saved in:
17
The power to voice my hate! : exploring the effect of brand hate and perceived social media power on negative eWOM
Sharma, Isha
;
Jain, Kokil
;
Gupta, Ritu
- In:
Journal of Asia Business Studies
16
(
2022
)
4
,
pp. 652-675
Persistent link: https://www.econbiz.de/10013362362
Saved in:
18
Motives of the self and brand hate
Sharma, Isha
;
Jain, Kokil
;
Behl, Abhishek
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 708-725
Persistent link: https://www.econbiz.de/10013535924
Saved in:
19
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
20
Gen Xers : perceived barriers and motivators to fashion renting from the Indian cultural context
Jain, Ritu
;
Gurinder Singh
;
Jain, Sheetal
;
Jain, Kokil
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1128-1145
Persistent link: https://www.econbiz.de/10014389753
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