"This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in … promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and … context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore …

Fashion is the cultural construction of the embodiment of identities that focuses on sociocultural looks. The term … ‘fashion’ dates back to the 16th century and it exemplified the social and temporal systems that influenced and drove social … identities. Globally, the fashion industry employs more than half a billion people directly and indirectly and is valued at about …

In this paper an ideal type of creative process inside Fashion Industry is analyzed: the “travail en atelier”, a way of … organizing the design of new fashion goods. The “travail en atelier” structures the collection process into a collective work …, using an “intensive technology”, it “craft administrates” and regulates the work via the authority of the fashion designer …

African fashion is as diverse and dynamic as the continent and the people who live there. This book puts Africa at the …

Fashion is bound up with promoting the 'new', concerned with constantly changing aesthetics. The favoured styles or … the world of fashion, we know little about these processes. This book addresses this gap in our knowledge by exami …