This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors...

Purpose: The purpose of this paper is to identify if and how the see-now-buy-now model impacts the traditional buying, merchandising and supply chain processes (BMSCP) of multi-brand fashion retailers (MBFR) and whether they need to be adapted in order to facilitate this development....

Purpose: The purpose of this paper is to provide a greater understanding of why and how different ages use shopping channels, analysing preferences and motivations for use. Design/methodology/approach: Qualitative in-depth interviews were conducted with a sample of 50 female participants, aged...

Purpose: This paper aims to investigate how apparel product presentation influences consumer decision-making and whether there are any differences between age groups. Design/methodology/approach: A mixed methodology was used including eye-tracking and qualitative in-depth interviews, with a...