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"Eco-style" perceptions : the...
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Advertising effects
12
Werbewirkung
12
Consumer behaviour
10
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10
Belgium
8
Belgien
7
Fernsehwerbung
7
Television advertising
7
Advertising
5
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5
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5
Interaktive Medien
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5
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Kinder
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Social web
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Cauberghe, Verolien
40
Hudders, Liselot
14
Pelsmacker, Patrick de
12
De Pelsmacker, Patrick
6
Cornelis, Erlinde
4
Janssens, Wim
4
Kazakova, Snezhanka
4
Panic, Katarina
4
Yu, Shubin
4
Claeys, An-Sofie
3
Geuens, Maggie
3
Bakir, Aysen
2
Eisend, Martin
2
Gentina, Élodie
2
Li, Hua
2
Lowrey, Tina M.
2
Nairn, Agnès
2
Pauw, Pieter de
2
Spotswood, Fiona
2
Zawadzka, Anna Maria
2
Adams, Leen
1
Chaplin, Lan Nguyen
1
Dens, Nathalie
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Faseur, Tine
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Labyt, Christophe
1
Pelsmacker, Patrick De
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Poels, Karolien
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Ponnet, Koen
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Rogers, Andrew
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Slabbinck, Hendrik
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Thijs, Dieter
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Veirman, Marijke de
1
Verhoye, Delphine
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Vermeir, Iris
1
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1
Walrave, Michel
1
Xiao, Yi
1
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ICORIA <16., 2017, Gent>
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Springer Fachmedien Wiesbaden
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International journal of advertising : the quarterly review of marketing communications
5
Journal of business research : JBR
5
Breaking new ground in theory and practice
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
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Journal of Business Research
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Advertising in new formats and media : current research and implications for marketers
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The Routledge companion to consumer behavior
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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21
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
-
2010
Persistent link: https://www.econbiz.de/10008821769
Saved in:
22
Moving forward : the effectiveness of online apologies framed with hope on negative behavioural intentions in crises
Xiao, Yi
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of business research : JBR
109
(
2020
),
pp. 621-636
Persistent link: https://www.econbiz.de/10012238140
Saved in:
23
Considering children's advertising literacy from a methodological point of view : past practices and future recommendations
Zarouali, Brahim
;
Pauw, Pieter de
;
Ponnet, Koen
; …
- In:
Journal of current issues and research in advertising
40
(
2019
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012243127
Saved in:
24
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
25
Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
26
Are fashion consumers like schooling fish? : the effectiveness of popularity cues in fashion e-commerce
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of business research : JBR
85
(
2018
),
pp. 105-116
Persistent link: https://www.econbiz.de/10011815380
Saved in:
27
Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
-
ICORIA <16., 2017, Gent>
-
2018
Persistent link: https://www.econbiz.de/10011917424
Saved in:
28
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
29
Selling luxury products online : the effect of a quality label on risk perception, purchase intention and attitude toward the brand
Yu, Shubin
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
Journal of electronic commerce research : JECR
19
(
2018
)
1
,
pp. 16-35
Persistent link: https://www.econbiz.de/10011865633
Saved in:
30
Can the youth materialism scale be used across different countries and cultures?
Zawadzka, Anna Maria
;
Nairn, Agnès
;
Lowrey, Tina M.
; …
- In:
International journal of market research
63
(
2021
)
3
,
pp. 317-334
Persistent link: https://www.econbiz.de/10012521390
Saved in:
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