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How marketers influence produc...
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41
Beyond the retention-acquisition trade-off : capabilities of ambidextrous sales organizations
Nijssen, E. J.
;
Guenzi, Paolo
;
Borgh, Michel van der
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011738300
Saved in:
42
How young companies can effectively manage their slack resources over time to ensure sales growth : the contingent role of value-based selling
Jong, Ad de
;
Zacharias, Nicolas
;
Nijssen, E. J.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 304-326
Persistent link: https://www.econbiz.de/10012434107
Saved in:
43
Balancing modularity and solution space freedom : effects on organisational learning and sustainable innovation
Vos, Maren A.
;
Raassens, Néomie
;
Borgh, Michel van der
; …
- In:
International journal of production research
56
(
2018
)
20
,
pp. 6658-6677
Persistent link: https://www.econbiz.de/10011978893
Saved in:
44
The relationship between digital solution selling and value-based selling : a motivation-opportunity-ability (MOA) perspective
Guenzi, Paolo
;
Nijssen, E. J.
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 745-770
Persistent link: https://www.econbiz.de/10014226008
Saved in:
45
Bridging the gap between B2B and B2C : thought leadership in industrial marketing : a systematic literature review and propositions
Neuhaus, Tina
;
Millemann, Jan Andre
;
Nijssen, E. J.
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 99-111
Persistent link: https://www.econbiz.de/10014226404
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46
A systematic review of industry-level applications of technology roadmapping : evaluation and design propositions for roadmapping practitioners
Chakraborty, Swagata
;
Nijssen, E. J.
;
Valkenburg, Rianne
- In:
Technological forecasting & social change : an …
179
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013349191
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47
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
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48
Dealing with privacy concerns in product-service system selling : value-based selling as fair treatment practice
Nijssen, E. J.
;
Borgh, Michel van der
;
Totzek, Dirk
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 60-71
Persistent link: https://www.econbiz.de/10013494036
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49
Some agents are more similar than others : customer orientation of frontline robots and employees
Leiño Calleja, David
;
Schepers, Jeroen
;
Nijssen, E. J.
- In:
Journal of service management
34
(
2023
)
6
,
pp. 27-49
Persistent link: https://www.econbiz.de/10014456545
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50
Unleash the power of the installed base : identifying cross-selling opportunities from solution offerings
Borgh, Michel van der
;
Nijssen, E. J.
;
Schepers, Jeroen …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 122-133
Persistent link: https://www.econbiz.de/10014227547
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