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The possibilities of using influencer marketing in Croatian tourism

Nujić, Lidija - 2020

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Going undercover : online domestic tourism marketing communication in closed and open Facebook groups

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Strategic Innovative Marketing and Tourism : Current Trends and Future Outlook - 10th ICSIMAT, Ionian Islands, Greece, 2023

Kavoura, Androniki (ed.); Borges-Tiago, Teresa (ed.); … - International Conference on Strategic Innovative … - 2024

10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up … marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet … of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture …

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Keep it #unreal : exploring Instagram users' engagement with virtual influencers in tourism contexts

Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 6, pp. 1006-1019

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Journal of Travel & Tourism Marketing special issue on social media : preface

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Promoting tourism business through digital marketing in the new normal era : a sustainable approach

Deb, Santus Kumar; Nafi, Shohel Md.; Valeri, Marco - In: European journal of innovation management 27 (2024) 3, pp. 775-799

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Modelling the impact of social media influencers on behavioural intentions of millennials : the case of tourism in rural areas in Greece

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The impact of digital marketing on development of tourism in the urban areas

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All hype or the real deal? : investigating user engagement with virtual influencers in tourism

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Image-focused social media for a market analysis of tourism consumption

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