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Preventing shoplifting : Exploring online comments to propose a model

Korgaonkar, Pradeep K.; Gironda, John T.; Petrescu, Maria; … - In: Psychology & Marketing 37 (2019) 1, pp. 141-153

Persistent link: https://www.econbiz.de/10012189588

Salesperson attributes that influence consumer perceptions of sales interactions

Fergurson, J. Ricky; Gironda, John T.; Petrescu, Maria - In: Journal of Consumer Marketing 38 (2021) 6, pp. 652-663

Purpose: This paper aims to examine how modern, digital era customers in a business-to-consumer (B2C) setting prioritize salesperson-customer orientation attributes when evaluating their expectations regarding interactions with salespeople, as well as their impact on positive and negative...

Persistent link: https://www.econbiz.de/10012639921

Understanding consumers' social networking site usage

Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 30 (2014) 5/6, pp. 571-605

Persistent link: https://www.econbiz.de/10010376923

Interpersonal trust and within-nation regional e-commerce adoption

Gironda, John T.; Peterson, Mark F. - In: European journal of international management : EJIM 8 (2014) 3, pp. 241-259

Persistent link: https://www.econbiz.de/10010399793

Mavens at work : brand commitment and the moderating role of market mavens on social media engagement

Goldring, Deborah; Gong, Baiyun; Gironda, John T. - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 261-287

Persistent link: https://www.econbiz.de/10012821542

AI-based innovation in B2B marketing : an interdisciplinary framework incorporating academic and practitioner perspectives

Petrescu, Maria; Krishen, Anjala S.; Kachen, Sheen; … - In: Industrial marketing management : the international … 103 (2022), pp. 61-72

Persistent link: https://www.econbiz.de/10013255691

Operationalizing thought leadership for online B2B marketing

Barry, James M.; Gironda, John T. - In: Industrial marketing management : the international … 81 (2019), pp. 138-159

Persistent link: https://www.econbiz.de/10012107702

Online piracy in the context of routine activities and subjective norms

Petrescu, Maria; Gironda, John T.; Korgaonkar, Pradeep K. - In: Journal of marketing management : MM 34 (2018) 3/4, pp. 314-346

Persistent link: https://www.econbiz.de/10011883373

The Oscars : friends and foes for millennials

Fine, Monica B.; Gironda, John T.; Petrescu, Maria; … - In: Journal of consumer behaviour 21 (2022) 6, pp. 1494-1505

Persistent link: https://www.econbiz.de/10013461171

Retail e-learning assessment : motivation, location, and prior experience

Hansen, Jared M.; Levin, Michael A. - In: International journal of retail & distribution management 38 (2010) 10, pp. 789-805

Persistent link: https://www.econbiz.de/10008696769