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power and in quality to stimulate content consumption. The profit-maximizing tariff is zero if productive data are highly … against losses in privacy rent. Still, privacy protection is inefficient because of distorted incentives to invest in AI. …
Persistent link: https://www.econbiz.de/10014440751
downgrades quality whereas the seller sometimes upgrades it. Our model of targeting with endogenous product quality provides some … new insights into the way the transition from mass to specialized advertising can affect market outcomes. Quality …
Persistent link: https://www.econbiz.de/10010324895
Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however …, limit the number of types to two options: high and low quality. Yet, production costs and quality both result from R … quality and marginal cost are both subject to chance. In a static framework (no repeat purchases and no informed consumers …
Persistent link: https://www.econbiz.de/10010264368
downgrades quality whereas the seller sometimes upgrades it. Our model of targeting with endogenous product quality provides some … new insights into the way the transition from mass to specialized advertising can affect market outcomes. Quality …
Persistent link: https://www.econbiz.de/10011318584
downgrades quality whereas the seller sometimes upgrades it. Our model of targeting with endogenous product quality provides some … new insights into the way the transition from mass to specialized advertising can affect market outcomes. Quality …
Persistent link: https://www.econbiz.de/10005137306
Economists have emphasized the role of dissipative advertising and price as signals of quality. Most works, however …, limit the number of types to two options: high and low quality. Yet, production costs and quality both result from R … quality and marginal cost are both subject to chance. In a static framework (no repeat purchases and no informed consumers …
Persistent link: https://www.econbiz.de/10005094288
Advertising and price have been shown to signal product quality. Most works limit the number of types to high and low … quality. I characterize the optimal separating marketing strategy when both quality and marginal cost are uncertain and …
Persistent link: https://www.econbiz.de/10010572200
consumers can seldom directly observe a firm's environmental quality (a problem not easily solved through eco …
Persistent link: https://www.econbiz.de/10008752544
downgrades quality whereas the seller sometimes upgrades it. Our model of targeting with endogenous product quality provides some … new insights into the way the transition from mass to specialized advertising can affect market outcomes. Quality …
Persistent link: https://www.econbiz.de/10011256530
Two firms produce a good with a horizontal and a vertical characteristic called quality. The difference in the … unobservable quality levels determines how the firms share the market. We consider two scenarios: in the first one, firms disclose … quality; in the second one, they send costly signals thereof. Under non-comparative advertising a firm advertises its own …
Persistent link: https://www.econbiz.de/10009386559