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Brand capital and stock price crash risk
Hasan, Mostafa Monzur; Taylor, Grantley; Richardson, Grant - In: Management science : journal of the Institute for … 68 (2022) 10, pp. 7221-7247
Persistent link: https://www.econbiz.de/10013545967
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Brand capital and credit ratings
Hasan, Mostafa Monzur; Taylor, Grantley - In: The European journal of finance 29 (2023) 2, pp. 228-254
Persistent link: https://www.econbiz.de/10014322498
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Company worth keeping : personal control and preferences for brand leaders
Beck, Joshua T.; Rahinel, Ryan; Bleier, Alexander - In: Journal of consumer research : JCR ; an … 46 (2019/2020) 5, pp. 871-886
Persistent link: https://www.econbiz.de/10012183248
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Brand and price : key signals when opening a franchise outlet
Calderon-Monge, Esther; Huerta-Zavala, Pilar - In: Journal of promotion management : JPM 21 (2015) 4, pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
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Proposal of a method to identify recall ability and brand associations
Ueda, Masao - In: International journal of market research 63 (2021) 3, pp. 386-400
Persistent link: https://www.econbiz.de/10012521396
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"Extendibility of umbrella brands"
Dawar, Niraj - 1993
Persistent link: https://www.econbiz.de/10000869344
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Partially compatible brands and consumer welfare
Chou, Chien-fu; Shy, Oz - 1990
Persistent link: https://www.econbiz.de/10000800722
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Brand proliferation and entry deterrence
Neven, Damien J.; Matutes, Carmen; Corstjens, Marcel - 1989
Persistent link: https://www.econbiz.de/10000759556
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Push und pull in der Markenpolitik : ein Beitrag zur modellgestützten Marketingplanung am Beispiel des Reifenmarktes
Szelig, Michael - 1996
Persistent link: https://www.econbiz.de/10000553138
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Erfolgreiches Markenmanagement : vom Wert einer Marke, ihrer Stärkung und Erhaltung
Hauser, Ulrich (contributor) - 1997
Persistent link: https://www.econbiz.de/10000617778