Purpose: The purpose of this paper is to discuss how the perceived importance of economic, ethical/legal and philanthropic dimensions of corporate social responsibility (CSR) can influence the consumer–brand identification (CBI) and the brand identity attractiveness (BI). Moreover, the paper...

Purpose: On October 2019, the Rubjerg Knude lighthouse (Denmark) was moved 70 metres from the cliff edge. The Danish Government spent €700,000 on the rescue operation. Using the zonal travel cost method (ZTCM), this paper aims to estimate the recreational value of this (im)movable maritime...

Purpose: Beyond traditional brand endorsement, many celebrities have in recent years decided to launch their own product lines, which may be used to promote their own celebrity brand. Which product categories or social causes match a celebrity’s brand personality? This study aims to...