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Relationship marketing
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9,054
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5,482
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5,480
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Bruhn, Manfred
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114
Kumar, V.
81
Huber, Frank
58
Han, Heesup
55
Verhoef, Peter C.
55
Bauer, Hans H.
51
Hollebeek, Linda D.
50
Stauss, Bernd
50
Herrmann, Andreas
49
Piller, Frank T.
47
Krafft, Manfred
45
Palmatier, Robert W.
40
Hippner, Hajo
39
Mattila, Anna S.
38
Gil Saura, Irene
37
Wiedmann, Klaus-Peter
36
Wilde, Klaus D.
35
Stock-Homburg, Ruth
34
Eggert, Andreas
33
Georgi, Dominik
33
Helmke, Stefan
33
Smith, Alan D.
33
Neslin, Scott A.
32
Prentice, Catherine
32
Reichwald, Ralf
32
Svensson, Göran
32
Thaichon, Park
32
Töpfer, Armin
32
Van den Poel, Dirk
32
Grönroos, Christian
31
Mittal, Vikas
31
Reinartz, Werner J.
31
Schüller, Anne M.
31
Sheth, Jagdish N.
30
Belz, Christian
29
Hadwich, Karsten
29
Loureiro, Sandra Maria Correia
29
Evanschitzky, Heiner
28
Grewal, Dhruv
28
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IGI Global
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OECD
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American Marketing Association
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Haufe-Lexware GmbH & Co. KG
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National Bureau of Economic Research
10
Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
9
Institut für Wirtschaftsinformatik <Bern>
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Fördergesellschaft Marketing an der Universität Augsburg
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Campus Verlag
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Gesellschaft Entwicklung, Konstruktion, Vertrieb
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Springer-Verlag GmbH
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Universität <Augsburg> / Lehrstuhl für BWL, Wirtschaftsinformatik,Informations- & Finanzmanagement
7
Verlag Franz Vahlen
7
Harvard Graduate School of Business Administration
6
Nomos Verlagsgesellschaft
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Springer Gabler <Firma>
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Universität St. Gallen
6
AMACOM
5
Edward Elgar Publishing
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Information Resources Management Association
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Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
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NetLibrary, Inc
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Universität Mannheim
5
Wiley-VCH
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4
Shaker Verlag
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4
Thüringen / Landesregierung
4
Universität <Augsburg> / Research Center Finance & Information Management
4
W. Kohlhammer GmbH
4
Carl Hanser Verlag
3
De Gruyter Oldenbourg
3
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Journal of business research : JBR
649
Journal of retailing and consumer services
609
Industrial marketing management : the international journal for industrial and high-tech firms
407
SpringerLink / Bücher
335
International journal of hospitality management
300
The journal of services marketing
225
The journal of business & industrial marketing
216
The service industries journal
187
Journal of strategic marketing
172
Journal of the Academy of Marketing Science
171
International journal of electronic customer relationship management : IJECRM
143
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
115
Journal of service management
111
Gabler Edition Wissenschaft
110
The journal of product & brand management
110
Asia Pacific journal of marketing and logistics
107
Journal of retailing
107
The journal of brand management : an international journal
107
Marketing intelligence & planning
105
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
104
Cogent business & management
102
Psychology & marketing
102
European journal of marketing : EJM
95
Services marketing quarterly
93
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Springer eBook Collection / Business and Economics
83
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Business horizons
70
Journal of financial services marketing : JFSM
70
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1,206
USB Cologne (business full texts)
120
BASE
11
EconStor
1
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27651
Visiting the visitor : an enquiry into the visitor business in museums
Davis, Ann
(
ed.
);
Smeds, Kerstin
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10013446868
Saved in:
27652
Managing negative word-of-mouth on social media platforms : the effect of hotel management responses on observers’ purchase intention
Nee, Ines
-
2016
Persistent link: https://www.econbiz.de/10013457221
Saved in:
27653
Fans and fan cultures : tourism, consumerism and social media
Linden, Henrik
;
Linden, Sara
-
2017
Persistent link: https://www.econbiz.de/10013547210
Saved in:
27654
Erfolgreiches Beschwerdemanagement : Wege zu Prozessverbesserungen und Kundenzufriedenheit
Ratajczak, Oliver
(
ed.
)
-
2010
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012045
Saved in:
27655
Complaint Management and Channel Choice : An Analysis of Customer Perceptions
Garding, Stefan
;
Bruns, Andrea
-
2015
Persistent link: https://www.econbiz.de/10014012325
Saved in:
27656
Online beraten und verkaufen : so führen Sie Kunden persönlich durch den Kaufprozess im Internet
Hönle, Jan Helmut
-
2017
-
2., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10014012775
Saved in:
27657
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
Georgi, Dominik
(
ed.
);
Hadwich, Karsten
(
ed.
); …
-
2010
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012837
Saved in:
27658
Praxisorientiertes Business-to-Business-Marketing : Grundlagen und Fallstudien aus Unternehmen
Werani, Thomas
;
Gaubinger, Kurt
;
Kindermann, Harald
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10014013032
Saved in:
27659
Grundlagen der Markensoziologie : die sozialen Prinzipien von Markenbildung und -führung in Theorie und Praxis
Deichsel, Alexander
;
Errichiello, Oliver Carlo
; …
-
2017
Persistent link: https://www.econbiz.de/10014013196
Saved in:
27660
Data Mining Techniques in CRM : Inside Customer Segmentation
Tsiptsis, Konstantinos
;
Chorianopoulos, Antonios
-
2009
Persistent link: https://www.econbiz.de/10013489943
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