Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
herausgegeben von Dominik Georgi, Karsten Hadwich ; mit Beiträgen von: René Algesheimer [und 43 weitere]
| Year of publication: |
2010 ; 1. Auflage
|
|---|---|
| Other Persons: | Georgi, Dominik (ed.) ; Hadwich, Karsten (ed.) ; Algesheimer, René (contributor) ; Bruhn, Manfred (honouree) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XXVI, 520 Seiten Illustrationen, Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Festschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enthält 22 Beiträge |
| ISBN: | 3-8349-1800-8 ; 978-3-8349-1800-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014012837