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Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.; Chen, Huan - In: Journal of advertising research 63 (2023) 4, pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
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How Twitter advertising influences the purchase intentions and purchase attitudes of Indian millennial consumers?
Ghouse, Suhail M.; Duffett, Rodney Graeme; Chaudhary, Monica - In: International journal of internet marketing and … 16 (2022) 1/2, pp. 142-164
Persistent link: https://www.econbiz.de/10013041211
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Are podcast advertisements effective? : an emerging economy perspective
Bezbaruah, Subhalakshmi; Brahmbhatt, Kuldeep - In: Journal of international consumer marketing 35 (2023) 2, pp. 215-233
Persistent link: https://www.econbiz.de/10014321467
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How does social media advertising persuade? : an investigation of the moderation effects of corporate reputation, privacy concerns and intrusiveness
Rana, Meghna; Arora, Nilesh - In: Journal of global marketing 35 (2022) 3, pp. 248-267
Persistent link: https://www.econbiz.de/10013361608
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Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman - In: Journal of Islamic marketing 15 (2024) 4, pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Consumption desire among children (from 7 to 11) : role of the exposure to social media advertisements and product familiarity
Methlouthi, Kawther; Nefzi, Ayoub - In: Cogent business & management 10 (2023) 3, pp. 1-16
This paper aims to investigate the origins and outcomes of consumer desires in children, with a specific focus on the role of individual attributes (such as age, gender, and susceptibility to peer influence), desire traits (including content and intensity), exposure to social media ads, and...
Persistent link: https://www.econbiz.de/10014506335
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A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven; Hayes, Jameson L.; Park, Haseon; Lyu, … - In: Journal of interactive marketing 58 (2023) 4, pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
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Emotion induction in click intention of picture advertisement : a field examination
Wu, ChienHsing; Sundiman, Didi; Kao, Shu-Chen; Chen, … - In: Journal of internet commerce 17 (2018) 4, pp. 356-382
Persistent link: https://www.econbiz.de/10011987500