Features involving the taste, smell, touch and sight of products, as well as attributes such as safety and confidence, are not easily measured in product research without respondents actually experiencing them for themselves. Moreover, product researchers often evaluate a large number of these...

The identification of optimal product and package designs is challenged when attributes and their levels interact. Firms recognize this by testing trial products and designs prior to launch where the effects of interactions are revealed. A difficulty in conducting analysis for product design is...

Intro -- Contents -- Foreword Lakshman Krishnamurthi -- References -- Part I: Early Bob - Contributions to Econometrics and Marketing Gary G. Russell -- Econometric Methods -- Market Segmentation -- The TRACKER Model -- Some Personal Comments -- References -- Blattberg, Robert C. and Thomas...

This paper presents a methodology for identifying groups of products that exhibit similar patterns in demand and responsiveness to changes in price using store-level sales data. We use the concept of economic separability as the basis for establishing similarity between products, and build a...