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Mobile Marketing Channel : Online Consumer Behavior

Shareef, Mahmud Akhter - 2016

Chapter 1 Online Consumer Behavior and Marketing Channel -- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel -- 4 Effective Mobile Channel -- 5 Design of the Mobile Channel Structure -- 6 Target Marketing and Development of the Communication Channel -- 7...

Persistent link: https://www.econbiz.de/10014019777

Stakeholders conflict and private-public partnership chain (PPPC) : supply chain of perishable product

Shareef, Mahmud Akhter; Dwivedi, Yogesh Kumar; Ahmed, … - In: The international journal of logistics management 33 (2022) 4, pp. 1218-1245

Persistent link: https://www.econbiz.de/10013431430

Does retail type matter? : consumer responses to channel integration in omni-channel retailing

Lim, Xin-Jean; Cheah, Jun-Hwa; Dwivedi, Yogesh Kumar; … - In: Journal of retailing and consumer services 67 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013364462

Consumer adoption of mobile payment services during COVID-19 : extending meta-UTAUT with perceived severity and self-efficacy

Upadhyay, Nitin; Upadhyay, Shalini; Abed, Salma S.; … - In: International journal of bank marketing 40 (2022) 5, pp. 960-991

Persistent link: https://www.econbiz.de/10013396452

Theorizing artificial intelligence acceptance and digital entrepreneurship model

Upadhyay, Nitin; Upadhyay, Shalini; Dwivedi, Yogesh Kumar - In: International journal of entrepreneurial behavior & research 28 (2022) 5, pp. 1138-1166

Persistent link: https://www.econbiz.de/10013387508

Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis

Wang, Guoqiang; Tan, Garry Wei-Han; Yuan, Yunpeng; Ooi, … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013332738

Examining the effects of enterprise social media on operational and social performance during environmental disruption

Dwivedi, Yogesh Kumar; Shareef, Mahmud Akhter; Akram, … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013334954

Has Covid-19 accelerated opportunities for digital entrepreneurship? : an Indian perspective

Modgil, Sachin; Dwivedi, Yogesh Kumar; Rana, Nripendra P.; … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013334990

Understanding agile innovation management adoption for SMEs

Sharma, Shavneet; Singh, Gurmeet; Jones, Paul; Kraus, Sascha - In: IEEE transactions on engineering management : EM 69 (2022) 6,2, pp. 3546-3557

Persistent link: https://www.econbiz.de/10013545810

The role of the social and technical factors in creating business value from big data analytics : a meta-analysis

Oesterreich, Thuy Duong; Anton, Eduard; Teuteberg, Frank; … - In: Journal of business research : JBR 153 (2022), pp. 128-149

Persistent link: https://www.econbiz.de/10013533980

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