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Vungle Inc. improves monetization using big data analytics
De Reyck, Bert; Fragkos, Ioannis; Grushka-Cockayne, Yael; … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 5, pp. 454-466
Persistent link: https://www.econbiz.de/10011762987
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Künstliche Intelligenz - die Zukunft des Marketing : ein praktischer Leitfaden für Marketing-Manager
Bünte, Claudia - 2018
Persistent link: https://www.econbiz.de/10011893526
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Automatisierte Kreativität : über die Praxis algorithmischer Werbeproduktion aus Sicht der Branchenakteure
Feiks, Markus - 2018
Persistent link: https://www.econbiz.de/10011962801
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Trapped as a good worker : the influence of coercive acquaintance advertising on work outcomes
Yuan, Bocong; Li, Jiannan; Zeng, Guojun - In: Cornell hospitality quarterly : CQ 59 (2018) 4, pp. 428-441
Persistent link: https://www.econbiz.de/10011943110
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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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Artificial intelligence in advertising : how marketers can leverage artificial intelligence along the consumer journey
Kietzmann, Jan; Paschen, Jeannette; Treen, Emily - In: Journal of advertising research 58 (2018) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10011929117
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Programmatic advertising in online retailing : consumer perceptions and future avenues
Ciuchita, Robert; Gummerus, Johanna Katariina; … - In: Journal of service management 34 (2023) 2, pp. 231-255
Persistent link: https://www.econbiz.de/10014337950
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Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf; Plangger, Kirk; Sands, Sean; Campbell, Colin L. - In: Psychology & marketing 40 (2023) 9, pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>; … - 2023
Persistent link: https://www.econbiz.de/10014444517
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A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>; … - 2023
Persistent link: https://www.econbiz.de/10014444522