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Exploring continued use of mobile shopping channel in China : the effects of active coping and its antecedents
Yang, Xue; Li, Yan; Liao, Qinyu - In: Electronic commerce research 16 (2016) 2, pp. 245-267
Persistent link: https://www.econbiz.de/10011527516
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The role of the brand in driving online loyalty for multichannel retailers
Frasquet Deltoro, Marta; Ruiz-Molina, María-Eugenia; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 490-502
Persistent link: https://www.econbiz.de/10011534118
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Designing an emotional strategy : strengthening digital channel engagements
Straker, Karla; Wrigley, Cara - In: Business horizons 59 (2016) 3, pp. 339-346
Persistent link: https://www.econbiz.de/10011488399
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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva; Schumann, Jan Hendrik; Kunz, Werner - In: Journal of retailing 92 (2016) 2, pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
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Comparing online and in-store risks in multichannel shopping
Bezes, Christophe - In: International journal of retail & distribution management 44 (2016) 3, pp. 284-300
Persistent link: https://www.econbiz.de/10011515634
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Channel design to enrich customers' shopping experiences : synchronizing clicks with bricks in an omni-channel perspective, the Direct Optic case
Picot-Coupey, Karine; Huré, Elodie; Piveteau, Lauren - In: International journal of retail & distribution management 44 (2016) 3, pp. 336-368
Persistent link: https://www.econbiz.de/10011515906
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Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.; Román, Sergio; Iacobucci, Dawn - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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When do online consumers shop in an offline store : the moderating effects of product characteristics
Shen, Kathy Ning; Cai, Yuanfeng; Guo, Zhaoyang - In: Journal of marketing channels : ... distribution … 23 (2016) 3, pp. 129-145
Persistent link: https://www.econbiz.de/10011538938
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A bigger slice of the multichannel grocery pie : when does consumers' online channel use expand retailers' share of wallet?
Melis, Kristina; Campo, Katia; Lamey, Lien; Breugelmans, Els - In: Journal of retailing 92 (2016) 3, pp. 268-286
Persistent link: https://www.econbiz.de/10011566696
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Felling close from afar : the role of psychological distance in offsetting distrust in unfamiliar online retailers
Darke, Peter R.; Brady, Michael K.; Benedicktus, Ray L.; … - In: Journal of retailing 92 (2016) 3, pp. 287-299
Persistent link: https://www.econbiz.de/10011566698