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Risky products in movies : a special type of the embedded message requiring special treatment?

Kovalenko, Andriy; Wooliscroft, Ben - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 334-340

Persistent link: https://www.econbiz.de/10010201101

Music, movies, meanings, and markets : cinemajazzamatazz

Holbrook, Morris B. - 2011

Persistent link: https://www.econbiz.de/10010254528

Of video games, music, movies, and celebrities

Eliashberg, Jehoshua; Hennig-Thurau, Thorsten; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 241-245

Persistent link: https://www.econbiz.de/10011527063

The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness

Chen, Tsai - In: Journal of consumer behaviour : an international … 14 (2015) 1, pp. 21-27

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Product Placement in Bollywood Movies - How the Movies We Watch Affect What We Buy?

Chauhan, Gajendra Singh; Agrawal, Akhil; Khandelwal, Aditya - 2021

generated via the fusion of advertising and entertainment. This paper aims to study the memory effects of Product Placement in … Bollywood movies, with simultaneous comparison between product placement and traditional forms of advertising, analysing its …

Persistent link: https://www.econbiz.de/10013223390