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Profit-sharing between an open-source firm and application developers : maximizing profits from applications and in-application advertisements

Fukawa, Nobuyuki; Zhang, Yanzhi - In: Industrial marketing management : the international … 48 (2015), pp. 111-120

Persistent link: https://www.econbiz.de/10011345763

The role of affect in personal selling and sales management

Erevelles, Sunil; Fukawa, Nobuyuki - In: The journal of personal selling & sales management : JPSSM 33 (2013) 1, pp. 7-24

Persistent link: https://www.econbiz.de/10009717213

Big Data consumer analytics and the transformation of marketing

Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904

Persistent link: https://www.econbiz.de/10011436345

A fluency heuristic account of supraliminal prime effects on product preference

Fukawa, Nobuyuki; Niedrich, Ronald W. - In: Psychology & marketing 32 (2015) 11, pp. 1061-1078

Persistent link: https://www.econbiz.de/10011389112

Dynamic capability and open-source strategy in the age of digital transformation

Fukawa, Nobuyuki; Zhang, Yanzhi; Erevelles, Sunil - In: Journal of open innovation : technology, market, and … 7 (2021) 3, pp. 1-16

Today, Industry 4.0 technologies, such as Big Data analytics and mobile technologies, are forcing firms to seek new ways to create and deliver customer value. We argue that the Android project, one of the most successful open-source digital platforms, reflects a new business model in the age of...

Persistent link: https://www.econbiz.de/10012603852

Perceived reasonableness and morals in service encounters

Fukawa, Nobuyuki; Erevelles, Sunil - In: Journal of business ethics : JOBE 125 (2014) 3, pp. 381-400

Persistent link: https://www.econbiz.de/10010442330

An analysis of B2B ingredient co-branding relationships

Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952

Persistent link: https://www.econbiz.de/10008142999

Envisioning the Future of Advertising Creativity Research: Alternative Perspectives

Bernardin, Thomas; Kemp-Robertson, Paul; Stewart, David; … - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 131

Persistent link: https://www.econbiz.de/10008167905

Envisioning the Future of Advertising Creativity Research: Alternative Perspectives

Bernardin, Thomas; Kemp-Robertson, Paul; Stewart, David; … - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 131-151

Persistent link: https://www.econbiz.de/10009976380

An analysis of B2B ingredient co-branding relationships

Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-953

Persistent link: https://www.econbiz.de/10008897124