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The power of loyalty : 10 essential steps to build a successful customer loyalty strategy
Brooks, Roger L. - 2010
Persistent link: https://www.econbiz.de/10003937543
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Kundenbindung im gewerblichen Automobilmarkt : eine empirische Kausalanalyse
Meyer, Andreas - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003939862
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Kundenzufriedenheit : Analyse und Management
Mayer, Horst O. - 2010 - 1., Aufl.
Persistent link: https://www.econbiz.de/10008860485
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Determinants of customer loyalty for social networking sites
Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Exploring the grand challenges for next generation …, (pp. 206-212). 2010
Persistent link: https://www.econbiz.de/10008900965
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Loyalty Profiling : Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management
Lafleur, Martin J. - 2010
Persistent link: https://www.econbiz.de/10003957396
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Relational outcomes and customer loyalty
Singh, Saranjeet - In: Global journal of business management : GJBM 3 (2009) 2, pp. 43-50
Persistent link: https://www.econbiz.de/10003992120
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The application of psychological theories for an improved understanding of customer relationships
Bügel, Marnix Salim - 2010
Persistent link: https://www.econbiz.de/10008647737
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IFRIC 13 : accounting for "customer loyalty programmes"
Chapple, Sandra; Moerman, Lee; Rudkin, Kathy - In: Accounting research journal 23 (2010) 2, pp. 124-145
Persistent link: https://www.econbiz.de/10008736514
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Nachhaltige Gewinne durch gebundene Kunden : eine Analyse des transaktionskostentheoretischen Hold-Up
Engel, Birgit - 2011 - 1. Auflage
Persistent link: https://www.econbiz.de/10008779074