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Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study

Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400

Persistent link: https://www.econbiz.de/10013465202

Purchasing celebrity-endorsed brands as a way of self-presentation

Yue, Xiaofan; Nawal Hanim Abdullah; Mass Hareeza Ali; … - In: International journal of electronic marketing and … 15 (2024) 4, pp. 501-517

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Celebrity, Social Media Influencers and Brand Performance : Exploring New Dynamics and Future Trends in Marketing

Tabari, Saloomeh (ed.); Ding, Qing Shan (ed.) - 2024

Chapter 1. Introduction -- Chapter 2. Conceptualising influencer, brand, and audience relationships on social media platforms -- Chapter 3. The effect of social media influencers on customers' perceived brand value, brand influencer, and purchase intention: A perspective of Gen Z -- Chapter 4....

Persistent link: https://www.econbiz.de/10015053252

This country is loveable : a model of destination brand love considering consumption authenticity and social experience

Haq, Muhammad Dliyaul; Tseng, Ting-Hsiang; Cheng, Hsiang-Lan - In: Journal of destination marketing & management : JDMM 32 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10015076800

Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers

Dong, Yani; Li, Yan; Hua, Hai-Yan; Li, Wei - In: Tourism management perspectives : TMP 49 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014554168

The view from above : examining how drone video ads elicit favorable viewer responses

Tafesse, Wondwesen; Khalid, Saba - In: Journal of marketing communications 30 (2024) 4, pp. 487-507

Persistent link: https://www.econbiz.de/10014529318

Celebrity endorsements : influence of a product-endorser match on Millennials attitudes and purchase intentions

McCormick, Karla - In: Journal of retailing and consumer services 32 (2016), pp. 39-45

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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement

Park, Hyun Jung; Lin, Li Min - In: Journal of retailing and consumer services 52 (2020), pp. 1-6

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Impact of celebrity endorser as in-store stimuli on impulse buying

Parmar, Yadvinder; Mann, Bikram Jit Singh; Kaur Ghuman, … - In: The international review of retail, distribution and … 30 (2020) 5, pp. 576-595

Persistent link: https://www.econbiz.de/10012315163

Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification

Flores-Zamora, Javier - In: International journal of advertising : the review of … 42 (2023) 2, pp. 408-429

Persistent link: https://www.econbiz.de/10014234112