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The Influence of Price Discount Framing on the Evaluation of a Product Bundle
Janiszewski, Chris; Cunha Jr, Marcus - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 534-546
Persistent link: https://www.econbiz.de/10006647711
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The Influence of Generic Advertising on Brand Preferences
Chakravarti, Amitav; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 487-502
Persistent link: https://www.econbiz.de/10006647714
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Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute-Framing Effects
Janiszewski, Chris; Silk, Tim; Cooke, Alan D.J. - In: Journal of consumer research : JCR ; an … 30 (2003) 3, pp. 311-325
Persistent link: https://www.econbiz.de/10006648888
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Preattentive Mere Exposure Effects
Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 20 (1993) 3, pp. 376-392
Persistent link: https://www.econbiz.de/10006687944
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The Influence of Classical Conditioning Procedures on Subsequent Attention to the Conditioned Brand
Janiszewski, Chris; Warlop, Luk - In: Journal of consumer research : JCR ; an … 20 (1993) 2, pp. 171-189
Persistent link: https://www.econbiz.de/10006687958
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The Influence of Macro-Level Motives on Consideration Set Composition in Novel Purchase Situations
Chakravarti, Amitav; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 30 (2003) 2, pp. 244-258
Persistent link: https://www.econbiz.de/10006649530
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Re-Inquiries - A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Janiszewski, Chris; Noel, Hayden; Sawyer, Alan G. - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 138
Persistent link: https://www.econbiz.de/10006650394
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Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information
Meyvis, Tom; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 618-635
Persistent link: https://www.econbiz.de/10006655419
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Two Ways of Learning Brand Associations
Osselaer, Stijn M.J.van; Janiszewski, Chris - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 202-223
Persistent link: https://www.econbiz.de/10006657594
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Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
Janiszewski, Chris; Meyvis, Tom - In: Journal of consumer research : JCR ; an … 28 (2001) 1, pp. 18-32
Persistent link: https://www.econbiz.de/10006658652