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The effect of products attributes customer satisfaction on brand loyalty in the electronic appliances industry: case of Jordan

Aburumman, Nemer; Nieto, Asisa - In: Oradea journal of business and economics 4 (2019), pp. 39-51

Persistent link: https://www.econbiz.de/10012159530

Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?

Wisker, Zazli Lily; Kadirov, Djavlonbek; Nizar, Jithin - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 1, pp. 84-105

Persistent link: https://www.econbiz.de/10014229970

Brand-switching in Nigerian banks : evidence from critical incidents

Njoku, Maria-Stella Etomchi; Nduka, Chinedum; Okocha, … - In: Global journal of business research : GJBR 9 (2015) 3, pp. 83-89

Persistent link: https://www.econbiz.de/10011384488

The model development of industrial brand loyalty : assessing the rational and emotional aspects as antecedents of loyalty

Samudro, Andreas; Susanti, Vonny - In: Cogent business & management 8 (2021) 1, pp. 1-27

The purpose of the study is to develop a brand loyalty model with perspectives from rational and emotional aspects. The research investigates the relevant antecedents of the brand loyalty model with the respondents from various industries in the chemical emulsion market. The research is a...

Persistent link: https://www.econbiz.de/10012663810

The effect of multiple hotel brand extensions

Mahasuweerachai, Patcharaporn; Qu, Hailin - In: Tourism and hospitality research : the surrey quarterly … 15 (2015) 1, pp. 27-38

Persistent link: https://www.econbiz.de/10010515373

Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...

Ahn, Young-joo; Kim, Insin; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 32 (2015), pp. 114-138

Persistent link: https://www.econbiz.de/10011416160

I love to hate you : loyalty for disliked brands and the role of nostalgia

Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153

Persistent link: https://www.econbiz.de/10011288573

Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty

Kim, Renee B.; Zhao, Monica - In: Asian Academy of Management journal : AAMJ 19 (2014) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10011310035

Country of origin and brand loyalty on cosmetic products among Universiti Utara Malaysia students

Azuizkulov, Doniyor - In: Atlantic review of economics : AROE 2 (2013)

The purpose of this study is to examine the effect of brand loyalty on the country of origin, in the context of cosmetic and skin-care products (i.e. makeup). The study also examines the students’ demography on the relationship between brand reputation and purchase behavior. In this study,...

Persistent link: https://www.econbiz.de/10010228871

Positive affectivity as a predictor of consumers' propensity to be brand loyal

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228

Persistent link: https://www.econbiz.de/10011459533