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Creating online brand personality : the role of personal difference

Chung, Hwiman; Ahn, Euijin - In: Journal of promotion management : JPM 19 (2013) 2, pp. 167-187

Persistent link: https://www.econbiz.de/10009754903

From endorsement to celebrity co-branding : personality transfer

Ambroise, Laure; Pantin-Sohier, Gaëlle; … - In: The journal of brand management : an international journal 21 (2014) 4, pp. 273-285

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Effects of co-creation claim on consumer brand perceptions and behavioural intentions

Van Dijk, Joyce; Antonides, Gerrit; Schillewaert, Niels - In: International journal of consumer studies 38 (2014) 1, pp. 110-118

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A data set of brands and their characteristics

Lovett, Mitchell; Peres, Renana; Shachar, Ron - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 609-617

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Consumer preference for formal address and informal address from warm brands and competent brands

Leung, Eugina; Lenoir, Anne-Sophie I.; Puntoni, Stefano; … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 3, pp. 546-560

Persistent link: https://www.econbiz.de/10014329132

The elements of brand anthropomorphism : qualitative investigation into local brands amongst young adult consumers

Mayasari, Iin; Haryanto, Handrix Chris - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 53-71

Manuscript type: Research Article Research Aims: This study aimed to describe the elements of brand anthropomorphism … and self-brand congruity based on the review of Guido and Peluso's conceptualization. Design/methodology/approach: This … organization can manage them well. Theoretical Contribution/Originality: It describes the elements of brand anthropomorphism …

Persistent link: https://www.econbiz.de/10014335628

The role of intangible attributes of luxury brands for signalling status : a systematic literature review

Fuentes, Humberto; Vera, Jorge; Kolbe, Diana - In: International journal of consumer studies 47 (2023) 6, pp. 2747-2766

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Brand personification through celebrity ambassador : a study to investigate the impact on consumer attitude and loyalty

Nagpal, Era; Mundi, Hardeep Singh; Singh, Anurag - In: International journal of business excellence : IJBEX 30 (2023) 4, pp. 423-450

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Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products

Alikhani, Ali; Mokhtarian, Pooria - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 543-562

Persistent link: https://www.econbiz.de/10012622606

Connecting the dots of customer-based brand equity to brand engagement : using the disjoint two stage approach of PLS-SEM

Farhat, Kashif; Mokhtar, Sany Sanuri Mohd; Salniza Md. … - In: Market : review for marketing theory and practice 32 (2020) 2, pp. 147-168

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