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Estimating the effect of casino loyalty program offers on slot machine play

Lucas, Anthony F.; Spilde, Katherine - In: Cornell hospitality quarterly : CQ 58 (2017) 3, pp. 263-271

Persistent link: https://www.econbiz.de/10011736830

A casino-induced satisfaction of needs : scale development and its relationship with casino customer loyalty

Tsai, Henry; Hsu, Cathy H. C.; Lee, Louisa Yee-Sum - In: Journal of travel and tourism marketing 34 (2017) 7, pp. 986-1000

Persistent link: https://www.econbiz.de/10011758768

Linking transaction-specific satisfaction and customer loyalty : the case of casino resorts

Ji, Chunli; Prentice, Catherine - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012431580

COVID 2.0: the changing pandemic attitudes of casino customers

Barsky, Jonathan - In: The journal of gambling business and economics 15 (2022) 1, pp. 55-67

Persistent link: https://www.econbiz.de/10014249199

What Attributes are Sought by Chinese Casino Visitors When They Visit a Casino?

Chan, Joanne Sow Hup; Wan Yim King, Penny; Speece, Mark - 2014

Understanding what attributes are sought by casino visitors during their visit to a casino can enable casino operators to enhance the quality of service elements. This study assessed the important casino attributes that casino visitors seek when visiting a casino. The study also seek to identify...

Persistent link: https://www.econbiz.de/10014140268

What makes integrated resort attractive? : exploring the role of experience encounter elements

Ji, Chunli; Yang, Ping - In: Journal of travel and tourism marketing 39 (2022) 3, pp. 305-319

Persistent link: https://www.econbiz.de/10013352885

The influence of gaming and non-gaming experience on customers' response to the casino

Prentice, Catherine; Ji, Chunli; Li, Kefang - In: Journal of vacation marketing 28 (2022) 4, pp. 455-468

Persistent link: https://www.econbiz.de/10013387788

Customer feedback metrics for marketing accountability

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: Marketing accountability for marketing and …, (pp. 49-74). 2021

Persistent link: https://www.econbiz.de/10012653774

The predictive ability of different customer feedback metrics for retention

Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206

Persistent link: https://www.econbiz.de/10011337502

The effects of relationship benefit on relationship quality and store loyalty from convergence environments : NPS analysis and moderating effects

Jang, Jae Hun; Kim, Sam Won; Lee, Yang Sun; Kim, Jongsung - In: Electronic commerce research 13 (2013) 3, pp. 291-315

Persistent link: https://www.econbiz.de/10010221239