Showing 4,941 - 4,950 of 5,472
Reviews the strategy and cultural foundations of Japanese pricing practices. Looks at: pricing objectives, pricing … factors, pricing tactics, discounts, rebates and credits. Concludes that for Japanese companies it is not the apparent profit …
Persistent link: https://www.econbiz.de/10014849146
In a comment in a 1995 issue of the Journal of Consumer Marketing, Paul Koku criticizes an article in a 1993 issue of the Journal of Consumer Marketing, “Price signaling: does it ever work?”, by Alpert, Wilson and Elliott. In this response to Koku’s comment, it is argued that, although...
Persistent link: https://www.econbiz.de/10014849163
Persistent link: https://www.econbiz.de/10014849560
Persistent link: https://www.econbiz.de/10014849610
Purpose – The growing presence of foods that are labelled “locally/ecologically produced” leads to the question of how many consumers consider the impact of their food purchases. Do they value local/ecologically-produced food sufficiently to drive their purchasing behaviour, even if such...
Persistent link: https://www.econbiz.de/10014850010
Purpose – The purpose of this paper is to investigate the relationship between pricing and ethics in two industrial … service contexts. In particular the pricing practices that lead to non‐ethical pricing behavior along with the factors that … pricing decisions entail ethical considerations are differentiated from those companies that do not hold such a perception in …
Persistent link: https://www.econbiz.de/10014842898
render in the market, with particular emphasis on the pricing practices of pricing‐competent firms. Design … the research. Findings – The study found that pricing‐competent firms have developed a “holistic” and multi …‐faceted pricing approach, paying attention to both company‐ and market‐related pricing objectives, methods, policies, and information …
Persistent link: https://www.econbiz.de/10014842946
industrial service‐pricing strategies, namely skimming pricing (i.e. a high initial price), penetration pricing (i.e. a low … initial price), and pricing similar to competitive prices. Design/methodology/approach – In order to achieve the study … two industrial sectors, the study concludes that skimming pricing and penetration pricing relate to the company …
Persistent link: https://www.econbiz.de/10014843048
Assesses the extent to which environmental turbulence is affecting the pricing behavior of industrial marketers …. Introduces a conceptual model, based on a review of the available literature, in which pricing behavior is the result of changing …
Persistent link: https://www.econbiz.de/10014843225
innovation and aggressive pricing strategy to that of the achievement of short‐term objectives such as the satisfaction of … financial markets and shareholders. Describes an eight‐year study tracking the use of pricing strategy by industrial firms in … instead of reacting defensively, abandoning pricing as a market strategy or using it for short‐term profitability, US business …
Persistent link: https://www.econbiz.de/10014843461