Indounas, Kostis - In: Journal of Business & Industrial Marketing 24 (2009) 2, pp. 86-97
render in the market, with particular emphasis on the pricing practices of pricing‐competent firms. Design … the research. Findings – The study found that pricing‐competent firms have developed a “holistic” and multi …‐faceted pricing approach, paying attention to both company‐ and market‐related pricing objectives, methods, policies, and information …