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Outcome versus process value in service delivery
Luu, Ngoc; Le Nguyen Hau; Ngo, Liem Viet; Bucic, Tania; … - In: The journal of services marketing 30 (2016) 6, pp. 630-642
Persistent link: https://www.econbiz.de/10011635042
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Cross-functional knowledge sharing, coordination and firm performance : the role of cross-functional competition
Nguyen Phong Nguyen; Ngo, Liem Viet; Bucic, Tania; … - In: Industrial marketing management : the international … 71 (2018), pp. 123-134
Persistent link: https://www.econbiz.de/10011871426
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Mindfulness and job performance : does creativity matter?
Ngo, Liem Viet; Nguyen Phong Nguyen; Lee, Jenny; … - In: Australasian marketing journal 28 (2020) 3, pp. 117-123
Persistent link: https://www.econbiz.de/10012599970
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Antecedents of store management strategies and visual merchandising on the in-store engagement of consumer good buyers : an empirical study
Pham Hung Cuong - In: Global business and finance review 24 (2019) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10012161875
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Factors influencing the consumer buying behaviour in the competitive era : an empirical study of consumer durable in Vietnam
Pham Hung Cuong - In: International journal of intelligent enterprise 8 (2021) 1, pp. 74-89
Persistent link: https://www.econbiz.de/10012512490
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Factors determining brand equity for retail stores : a market segmentation approach
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
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Factors affecting the market share of retailers : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 413-419
Persistent link: https://www.econbiz.de/10012671751
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Antecedents of organic food products intention and behaviors : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 429-437
Persistent link: https://www.econbiz.de/10012671753
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Factors affecting consumer goods buyers' choice in e-commerce sites : evidence from Vietnam
Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 947-953
Persistent link: https://www.econbiz.de/10012671841
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Converting internal brand knowledge into employee performance
Ngo, Liem Viet; Nguyen, Nguyen Phong; Huynh, Kim Thien; … - In: Journal of Product & Brand Management 29 (2019) 3, pp. 273-287
Purpose: Internal branding efforts are essential in improving employee performance in services marketing. Drawing on reformulation of attitude theory, this paper aims to contribute to the internal branding literature by positing that while internal brand knowledge (IBK) is essential for...
Persistent link: https://www.econbiz.de/10012076764