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Impact of the strength of religious beliefs on brand love in the Islamic market

Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012819715

Antecedents and consequences of brand hate : empirical evidence from the telecommunication industry

Pinto, Olavo; Brandão, Amélia Maria Pinto da Cunha - In: European journal of management and business economics : … 30 (2021) 1, pp. 18-35

these circumstances bring innovation and a richer understanding, specially to the role of brand hate in the mediation …Purpose - The purpose of this study is to place the antecedents and consequences of brand hate in the context of … negative consumer-brand relationship in the telecommunication industry. It provides a response to the existing gap in the …

Persistent link: https://www.econbiz.de/10012822015

Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love

Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10012796060

Tickle me on WeChat moments : the role of brand love

Khan, Jashim; Pelet, Jean-Eric; Zamani, Somayeh - In: The journal of product & brand management 31 (2022) 1, pp. 29-39

Persistent link: https://www.econbiz.de/10012798129

The role of betrayal in the response to value and performance brand crisis

Baghi, Ilaria; Gabrielli, Veronica - In: Marketing letters : a journal of research in marketing 32 (2021) 2, pp. 203-217

Persistent link: https://www.econbiz.de/10012548467

The effect of brand love on the electronic word-of-mouth and repurchase intention

Çelik, Süleyman; Topuz, Yusuf Volkan - In: International journal of electronic marketing and … 12 (2021) 4, pp. 357-372

Persistent link: https://www.econbiz.de/10012669850

The hidden chain of branded telecommunication services delivery : value, trust, brand, price tolerance and word of mouth communication chain

Nikhashemi, S. R.; Naser Valaei; Sajad Rezaei; … - In: Journal of relationship marketing : innovations and … 20 (2021) 3, pp. 204-240

Persistent link: https://www.econbiz.de/10012623494

UGC attributes and effects : implication for luxury brand advertising

Yu, Jihye; Ko, Eunju - In: International journal of advertising : the review of … 40 (2021) 6, pp. 945-967

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Agent-based modeling of the word-of-mouth effect on promoting brand-name agricultural products

Huang, Qiuyi; Zheng, Xiaoping; Zhang, Mengjie; Zhang, … - In: Journal of economic interaction and coordination 17 (2022) 3, pp. 875-896

Persistent link: https://www.econbiz.de/10013272027

Assessing brand love, brand sacredness and brand fidelity towards halal brands

Joshi, Richa; Garg, Prerna - In: Journal of Islamic marketing 13 (2022) 4, pp. 807-823

Persistent link: https://www.econbiz.de/10013278888