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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing

Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301

Persistent link: https://www.econbiz.de/10013280095

Are digital influencers social change catalysts? : empirical findings from the online apparel industry

Khwaja, Muddasar Ghani; Zaman, Umer; Butt, Athar Hameed - In: International journal of technology marketing : IJTMkt 16 (2022) 1/2, pp. 145-167

Persistent link: https://www.econbiz.de/10013258263

Enhancing perceived product value through peripheral product anecdotes

Wiener, Hillary J. D.; Wiener, Joshua L.; Arnold, Todd - In: European journal of marketing 56 (2022) 2, pp. 375-399

Persistent link: https://www.econbiz.de/10013173434

Making and breaking relationships on social media : the impacts of brand and influencer betrayals

Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012813484

The impact of Hspanic-targeted advertising on consumers'brand love in services

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10012483607

Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth

Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31

Persistent link: https://www.econbiz.de/10012416242

The effect of perceived error stability, brand perception, and relationship norms on consumer reaction to data breaches

Gao, Yixing; Zhang, Lu; Wei, Wei - In: International journal of hospitality management 94 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012495061

The impacts of brand experiences on customer satisfaction and electronic word of mouth

Almohaimmeed, Bader - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 695-703

customer outcomes is still unknown in Arabic restaurants. Hence, the aim of this study is to explore the effect of brand … experience, as measured through sensory, emotional, behavioural, and intellectual brand experience, on customer satisfaction and … responses were collected. The participants were asked to evaluate their satisfaction and eWOM based on 6 items and their brand …

Persistent link: https://www.econbiz.de/10012502455

Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390

Persistent link: https://www.econbiz.de/10011661710

Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting

Curina, Ilaria; Francioni, Barbara; Hegner, Sabrina; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012238345