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Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa; Martinez, Luisa M.; Martinez, Luis F. - In: Journal of retailing and consumer services 43 (2018), pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
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Preannouncement messages : impetus for electronic word-of-mouth
Zhang, Hao; Choi, Yung Kyun - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 54-70
Persistent link: https://www.econbiz.de/10011859207
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What does the brand say? : effects of brand feedback to negative eWOM on brand trust and purchase intentions
Bhandari, Manu; Rodgers, Shelly - In: International journal of advertising : the quarterly … 37 (2018) 1, pp. 125-141
Persistent link: https://www.econbiz.de/10011859225
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Effect of complementary product fit and brand awareness on brand attitude after M&As : word of mouth as a moderator
Lee, Hsiang-Ming; Chen, Tsai; Hsu, Ya-Hui; Wu, Yu-Chi - In: Global journal of business research : GJBR 12 (2018) 1, pp. 51-67
Persistent link: https://www.econbiz.de/10011865254
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Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun; Huang, Haiyang; Wu, Wanying - In: Industrial marketing management : the international … 72 (2018), pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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Consumer-based determinants of brand love and its consequences : a quantitative research
Garg, Ruchi; Mukherjee, Jaydeep; Biswas, Soumendu - In: International journal of business and emerging markets … 11 (2019) 2, pp. 122-143
Persistent link: https://www.econbiz.de/10012135583
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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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Antecedents to customer engagement : moderating role of media richness of brand pages
Gosain, Aditi; Srivastava, Mukta; Gupta, Deepanvita - In: Theoretical economics letters 9 (2019) 7, pp. 2550-2565
Persistent link: https://www.econbiz.de/10012213908
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Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.; Giebelhausen, Michael D.; Brady, … - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
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The impact of word of mouth on intention to purchase currently used and other brands
East, Robert; Romaniuk, Jenni; Chawdhary, Rahul; … - In: International journal of market research : JMRS ; the … 59 (2017) 3, pp. 321-334
Persistent link: https://www.econbiz.de/10011742369