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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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Tourism service quality and destination loyalty : the mediating role of destination image from international tourists' perspectives
Akroush, Mamoun N.; Jraisat, Luai E.; Kurdieh, Dina J.; … - In: Tourism review : the official journal of the AIEST 71 (2016) 1, pp. 18-44
Persistent link: https://www.econbiz.de/10011564350
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Is the destination brand loyalty mechanism invariable? : a comparative study from China
Xu, Feng; Zhan, Cuijing; Lu, Lijun; Tan, Juan; Li, … - In: Journal of destination marketing & management 22 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10013041390
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Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
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Is brand experience a good mediator? : an empirical study on ISP sector
Durmaz, Osman - 2022
Persistent link: https://www.econbiz.de/10012887922
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Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
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Exploring relationship among brand experience dimensions, brand evaluation and brand loyalty
Bapat, Dhananjay; Thanigan, Jayanthi - In: Global business review 17 (2016) 6, pp. 1357-1372
Persistent link: https://www.econbiz.de/10011665165
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Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay; İpek, İlayda; Bayraktaroğlu, Gül - In: Journal of marketing communications 24 (2018) 8, pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
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Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
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Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework
Ramakrishnan, Ruchika - In: Business analyst : a refereed journal of Shri Ram … 42 (2021) 2, pp. 25-42
Persistent link: https://www.econbiz.de/10013465086