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From marketing to market practices: Assembling the ruin bars of Budapest
Lugosi, Peter; Erdelyi, Peter - 2009
In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429755
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Value-creation among retailers and consumers : new insights into the furniture market
Andreu, Luisa; Sánchez, Isabel; Mele, Cristina - In: Journal of retailing and consumer services 17 (2010) 4, pp. 241-250
Persistent link: https://www.econbiz.de/10003989681
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Waiting time effects on the leisure experience and visitor emotions
Gnoth, Juergen; Bigné, J. Enrique; Andreu, Luisa - In: Progress in tourism marketing, (pp. 255-267). 2006
Persistent link: https://www.econbiz.de/10003538622
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How motivation, opportunity and ability can drive online airline ticket purchases
Bigné Alcañiz, J. Enrique; Hernández Ortega, Blanca; … - In: Journal of air transport management 16 (2010) 6, pp. 346-349
Persistent link: https://www.econbiz.de/10008658874
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Value co-creation among hotels and disabled customers : an exploratory study
Navarro, Susana; Andreu, Luisa; Cervera, Amparo - In: Journal of business research : JBR 67 (2014) 5, pp. 813-818
Persistent link: https://www.econbiz.de/10010363297
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Events and networking in tourism marketing destinations : the America's Cup case study
Gnoth, Juergen; Andreu, Luisa; Currás-Pérez, Rafael - In: Globalism and regional economy, (pp. 89-111). 2014
Persistent link: https://www.econbiz.de/10010204519
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Mobile marketing in tourism services
Okazaki, Shintaro; Campo, Sara; Andreu, Luisa - In: Strategic marketing in tourism services, (pp. 339-357). 2012
Persistent link: https://www.econbiz.de/10009616268
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Advances in tourism destination marketing
Kozak, Metin (ed.); Gnoth, Juergen (contributor);  … - 2010 - 1. publ.
Persistent link: https://www.econbiz.de/10003798583
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Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives
Nicolau, Juan Luis; Stadlthanner, Katja Anna; Andreu, Luisa - In: Journal of retailing and consumer services 66 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209672
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Reducing the fear of crime in a community as a complex sevice system : the case of London Borough of Sutton
Ng, Irene; Andreu, Luisa; Maull, Roger; Shadbolt, Warren - In: European management journal 30 (2012) 5, pp. 410-417
Persistent link: https://www.econbiz.de/10009631131