Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives
Year of publication: |
2022
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Authors: | Nicolau, Juan Luis ; Stadlthanner, Katja Anna ; Andreu, Luisa ; Font, Xavier |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-9
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Subject: | Discount | Environmental sustainability | Monetary incentive | Reusable products | Sustainable consumption | Theorie | Theory | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
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