This study looks at the relationships between the market orientation of the manufacturer and the sources of his or her power over the distributor. The effect these power bases have on the distributor's satisfaction with the relationship is also analysed. The aricle offers the results of a study,...

This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and...

Despite the resources airlines are devoting to increasing e-commerce, the key drivers of online airline ticket purchases have been little explored. This study analyzes how motivation, opportunity and ability influence patrons’ intentions to purchase tickets online and the features that...

Purpose – The purpose of this editorial is to introduce the reader to six articles related to consumer behavior in tourism destinations. Design/methodology/approach – The paper introduces the papers in this special issue. Findings – Tourists are part of the tourism production process. They...

Purpose – The main purpose of the present paper is to identify the differences in the antecedents of holiday destinations revisit intentions in the short and long run. Specifically, this work analyzes the influence of specific variety seeking, perceived value, destination image, satisfaction,...